The emergence of technology has seen snail mail and e-mail being eclipsed by a more superior channel - the SMS. Many organizations from different industries have now integrated SMS into its below-the-line promotions and marketing strategies.

Corporate companies and large organizations have seen mobile phones as a communication medium that offers immediate and precise response - a medium which enables organization to 'kill many birds with one stone'. Large organizations such as banks now employ SMS not only as a channel to fuel awareness, but also to garner overwhelming responses from people.

Be on the lookout for giant billboards and outdoor banners the next time you drive around in the city or at the highway. You might catch very enticing and interesting billboards where mobile phones are featured as the response medium, and SMS as the response channel.

In a nutshell, mobile phones are the next natural marketing channel for organizations and corporations who want a fresh and engaging means to drive sales and to launch promotions.

ThumbTV has sparked the revival of interactive TV game show with its premiere on 26 June 2006. ThumbTV is LIVE on NTV7 and the first show was hosted by a known artist - Anding Indrawani. The humorous and witty ThumbTV ambassador set the fresh stage on fire with interesting game picture puzzles, helpful clues and very attractive prizes.

ThumbTV is designed to bridge the space between mobile phone, fixed land line subscribers and TV viewers. It opens up a new experience and perspective to home-viewers as they can now be part of the show simply by interacting through their mobile phones or fixed land lines throughout the game show. The show received tremendous response with a good mixture of SMS and fixed land line participants on its debut.

The show is jointly produced by MACROKIOSK and its interactive multimedia production studio - Eluxion Media Sdn Bhd. This synergy has better positioned MACROKIOSK in the mobile messaging market offering more comprehensive value-added propositions and services to the local television operators, media channel owners, media and brand owners, as well as the community at large.

Soon, MACROKIOSK plans to expand ThumbTV to other countries, namely Thailand, Indonesia, Singapore, Vietnam and China. In addition, MACROKIOSK is also exploring opportunities to expand the show to other platforms such as 3G, in a quest to create a richer communications environment for individuals as well as for the community.

ThumbTV is aired LIVE daily from 12:45am to 1:45am on weekdays and from 1:15am to 2:15am on weekends. Log in to www.thumb-tv.com for more information.

Popularity of SMS has grown to a sufficient extent that the term SMS (meaning the act of mobile phone users sending short messages back and forth) has entered the common lexicon, such as Kamus Dewan and Oxford Dictionary; to name a few.

Despite the increased availability and accessibility of mobile email and multimedia messaging for mobile phones, most wireless users are still contented with plain old SMS text messaging. Last year, Malaysians sent a massive 21.03 billion SMS, which averages out to.

666 SMS per second has interestingly showed that SMS is now a norm in Malaysia.

"Maximize the Monetization of Mobile Contents in Asia" - a topic which was the interest of many industry players and mobile content providers and developers around the world. Mr. Kenny Goh was invited to share his thoughts on various ways to leverage on the mobile technology to create a market impact in the mobile industry in this year Asia Europe Video Games and Interactive Media Symposium, hosted by MDC, Malaysia. Speakers from other countries such as Singapore, Thailand, Indonesia, Philippines, Hong Kong, France, to name a few were also invited to enlighten and entice the floor.

As a founder and CEO of MACROKIOSK Group of Companies, Mr. Kenny Goh spoke about interesting avenue of monetizing the mobile contents, both in Malaysia and in Asia, and imparted various interesting and constructive videos and samples of mobile content, along with informative figures and statistics.

It is MACROKIOSK's passion in delivering our MESSAGING KNOWLEDGE.

In today's world, customer retention has become the backbone of any company's growth and it is imperative to focus on customer retention as it does not come naturally.

CRM MODULE has made it possible to make attempts at customer management through various SMS marketing programs. It is a full fledged database tool that lets an organization set-up, manage, and organize its database for mobile-CRM activities. It facilitates the categorization and grouping of database and delineates all SMS activities of each contact in the database.

For a more personalized MES+ look-and-feel, organization can customize the interface color scheme and logo based on its preference. With LABEL MANAGER, there is no need for HTML or JavaScript avoir faire and configuration can be completed instantly, at just a click of a button. In a broader perspective, this gives reseller scores of potential to brand the services.

In addition, MES+ is designed to maximize the avenue of messaging, not only benefiting the corporate clients, but also the reseller. MES+ builds relevance and value into the RESELLER MODULE to help reseller thrive in this competitive mobile messaging market. Reseller Module facilitates the administration of multiple user accounts, from setting up of new account to credit identification and client reporting.

With LABEL MANAGER and RESELLER MODULE, resellers are able to establish their own brand name and control the features and content of the packages, hence creating a structure that maximizes market impact.

Find out more about MES+ at www.macrokiosk.com OR email us at ba@macrokiosk.com. Our dedicated business alliance consultant is ready to assist you.

MACROKIOSK will once again participate in Malaysia's biggest ICT event - Asean Communications and Multimedia (ACM) Expo & Forum 2006, our 3rd consecutive year at the show. This year, we will be premiering our 'Smart Messaging' solutions suite, yet another great innovation by MACROKIOSK.

To give you a holistic view on how mobile messaging technology can help your businesses, come visit us at booth B086 in Hall 2, from 5th September 2006 to 8th September 2006. It will be our pleasure to have you at our booth this coming ACM 2006.

Your presence will definitely make this event meaningful.