Mobile messaging is the most widely used mobile data service in the world.

Based on research conducted in 2007, over 74% of mobile subscribers in the world use it; that's over 2.5 billion individuals actively texting every day.

Simplicity of use, sheer practicality and rapidly decreasing costs all contribute towards making mobile messaging not just the ideal messaging medium, but also a formidable business communication tool.

At MACROKIOSK, we believe that every business has the potential to tap into the power of mobile messaging. That's why we constantly strive to make it easier for companies to leverage on this effective technology.

Enter etracker.

etracker is our proprietary Global Mobile Messaging Network, a platform that allows us to develop and deploy a wide range of value-added mobile services that leverages on multiple channels namely SMS, MMS, WAP, Authentication and downloadable applications.

Combined with our strong partnerships with mobile operators worldwide, etracker is able to connect to major Short Messaging Service Centres (SMSC) around the globe, providing us with the capability to delivery and charge the ever growing mobile society.

The etracker technology has the ability to send up to 300 SMS per second and supports a wide range of mobile messaging formats including:

• Bi-directional messaging
• Multi-lingual messaging
• Mass-broadcasting messaging
• Premium messaging
• Transactional messaging
• Smart messaging
• Over the Air (OTA) messaging

More importantly, as the needs of the market and our customers change, so too does our technology. Because etracker is our very own proprietary technology, we are able to evolve it to remain on the forefront of the industry. This agility is crucial in meeting the demands of customers and ensuring that they have the best mobile services at all times.

With etracker, our customers now have a powerful in-road into the world of mobile services, allowing them to experience the benefits of mobile technology, without the usual constraints resulting from:

• High initial setup cost
• High maintenance cost
• High levels of commitment
• Building interfaces to suit the architecture of different mobile operators
• Negotiating commercial agreements with mobile operators
• Purchasing technological equipment to communicate with different mobile operators' Short Messaging Service Centres (SMSC).